The process of developing, designing, and personalizing reports with SAP Crystal Reports software is referred to as SAP Crystal Reports Development. Crystal Reports is a powerful business reporting tool that allows users to extract data from various sources, manipulate and format it, and present it in a visually appealing and meaningful way. It is commonly used for creating reports, charts, and graphs to analyze and visualize data.
SAP Crystal Reports Development involves

• Data Source Selection
• Report Creation
• Data Retrieval
• Formatting and Styling
• Formulas and Calculations
• Grouping and Summarizing
• Charts and Graphs
• Parameterization 
• Subreports
• Testing and Validation
• Export and Distribution
• Integration

SAP Crystal Reports Development is widely used in businesses and organizations for creating financial statements, sales reports, inventory reports, and various other types of reports. It helps in data analysis, decision-making, and sharing insights with stakeholders.